Expert Mortgage & Protection Advice – Tailored to You
Helping individuals, families, and business owners across the UK get the right advice at the right time.
We Work With
90+ Lenders & Providers
Access exclusive mortgage and protection deals from leading high-street banks and specialist lenders. As a whole-of-market mortgage broker based in London, we search thousands of options to find the one that’s right for you.






Your London Experts in Mortgages & Protection
Whether you’re a first-time buyer, self-employed, or reviewing your insurance needs, AS Financial provides clear, expert advice. From mortgage advice in London to protection insurance tailored to your life and business, we help you make smart, stress-free financial decisions.
Trusted.
Transparent.
Expert.
At AS Financial, we’re not here to push products. We’re here to give honest, personalised advice – whether you’re buying your first home, reviewing your protection needs, or remortgaging to get a better deal. As a trusted name for mortgage advice in London and working with clients across the UK, we’re proud of our reputation for straight-talking, 5-star rated service.

Join 450+ Clients Who’ve Rated Us 5 Stars On Google
We’re proud of the relationships we build with our mortgage & protection clients. Here’s what they say about working with AS Financial.
Exceptional service!
The team exceeded our expectations and delivered a top-notch product on time.

John Smith
Exceptional service!
Very Happy.

John Smith
Exceptional service!
The team exceeded our expectations.
