London Mortgage Advice That Puts You First
Honest, expert advice from real people to help you buy with confidence and feel supported every step of the way.
London Mortgages For Every Journey
No two buyers are the same, and no mortgage should be either. At AS Financial, we offer straightforward guidance across all types of property financing, tailored to your needs, now, tomorrow and further in the future.
Mortgage Services We Offer:
First-Time Buyers
Support from planning to completion with simple, jargon-free guidance every step of the way.
Remortgage
From better rates to borrowing more, we’ll help you reassess your mortgage with clarity and control.
Buy-To-Let
Whether you’re starting or expanding your portfolio, we’ll match you with lenders who understand landlords.
Contractors & Self-Employed
We specialise in contractor and freelance income, securing mortgages based on your true earning potential.
New Builds
Navigate strict deadlines and developer policies with confidence, backed by new build mortgage expertise.
We Make The Complex Feel Simple
You won’t find one-size-fits-all advice here. We take time to understand your goals, then guide you through a mortgage process that is transparent, structured, and fully personalised.
Get To Know You
We start with your plans, your concerns, and your bigger picture, not just the numbers.
Search the Whole Market
We explore mortgage options from across the UK market, including mainstream and specialist lenders.
Offer Tailored Guidance
We explain your best-fit options in plain English, without sales talk or product jargon.
Support the Application
We handle the paperwork, liaise with lenders, and keep everything moving forward.
Stay Connected
You’re not just a file. We stay in touch for reviews, renewals, or your next move.
What Our Clients Say
Martin, Kyle and Donna provided the best mortgage brokerage service, especially based in London, I’ve seen! Highly professional, exceptionally responsive and very clearly well-connected in the lender market. We could not be more grateful for their support in getting a mortgage sorted for us and we would highly recommend using them to anyone!! Thank you again!
Victoria Maitland
We couldn’t recommend Martin and his team enough! As a self-employed buyer, I knew getting a good mortgage wouldn’t be easy, but Martin made it happen. They helped my partner and me secure a fantastic deal and guided us through every step of the process with so much clarity, patience, and support. Martin was always present, responsive, and genuinely had our best interests at heart. Thanks to Martin, we’ll be moving in our new home soon and we’re so grateful!
Valentine Guerin
We were recommended AS Financial by friends. James was great! He found us a great mortgage deal straight away and kept us up to date as the rates improved. He stuck with us through one failed exchange (sellers pulled) and found us an even better deal when we finally found our dream home. The entire end-to-end service was second to none. Thank you!
Jason Taylor
Mortgage FAQs
Do I have to use my bank to get a mortgage?
Not at all. As independent London mortgage brokers, we search across lenders to find the best fit for you.
Can you help if I haven’t found a property yet?
Absolutely. In fact, it’s often better to get advice early, so you know your budget and borrowing potential before making offers.
How much do you charge?
Our fees are transparent and competitive. We’ll always explain them upfront, and you only pay once your mortgage is complete.
What if I’m self-employed or a contractor?
We specialise in non-standard income. We’ll help structure your application so lenders see your full earning potential.
Do you offer help with protection or insurance?
Yes, but only when it’s right for you. We’ll talk through options like life cover or income protection if and when they’re relevant.