We learn about your personal situation, family, finances, and any existing cover.
Life Insurance Advice That Puts Your People First
We offer clear, independent advice to help you protect your loved ones with life cover that fits your family, your finances, and your future.
Our Solution
Life Insurance Feels Overwhelming, We Can Change That
Choosing life cover can feel confusing. Do you need it? What does it actually cover? Is it just another product being sold?
At AS Financial, we approach protection differently.
We’re not here to sell policies. We’re here to help you make smart, calm decisions that reflect your real priorities, not just your bank balance.
Because it’s not just about having life insurance, it’s about having the right cover in place to protect the people who rely on you.
What You Need to Know
The Essentials Of Life Cover
Life insurance is personal. That’s why our advice is too.
Life insurance provides a lump sum if you die during the policy term. We’ll help you cut through the jargon and build a protection plan that makes sense.
Our specialist protection advisers are here to help you build a plan that reflects your life today and supports the people you care about tomorrow.
That payment can help loved ones:
Pay off a mortgage
Cover living costs
Manage childcare or education
Settle debts or final expenses
Our Process
How We Help You Put the Right Cover in Place
01/
Discovery Call
02/
Needs-Based Review
We assess what type of cover would be useful, and how much is realistically needed.
03/
Product Matching
We search the whole market to recommend life insurance options that suit your needs and budget.
04/
Application Support
We help complete the paperwork, guide you through underwriting, and explain any medical or financial checks.
05/
Ongoing Support
Your cover is in place, but our advice doesn’t stop. We’re here if your circumstances change and you want to review or adjust your protection.
We assumed life insurance just meant paying off the mortgage if something happened. AS Financial explained how we could also make sure our daughter’s education would be covered, and our household income could be replaced if needed. It was reassuring to talk through it all without any pressure.
Melissa & Jamie, Surrey
Need Help
Life Insurance FAQs
Do I need life insurance if I’m single or don’t have kids?
You might not need cover now, but if you have debts, dependents, or future plans, we can help you explore what makes sense for your situation.
How much cover do I need?
It depends on your goals. We’ll help you calculate a sensible level based on your income, mortgage, and family’s future needs.
Is life insurance expensive?
Not necessarily. Many people are surprised by how affordable it can be. We’ll help you find options that match your budget.
What if I already have a policy?
We’re happy to review your existing cover and see if it still meets your needs. There’s no obligation
to switch.